If your business depends upon trade shows in order to grow and succeed, it is important that your trade show booth stand out in order to attract the customers, traffic and sales that you need to keep your business going. Here are a couple of tips for creating a trade show booth that will stand out and help your business grow.
#1 Create A Uniquely Shaped Booth
One of the best ways to make your booth stand out is by creating a uniquely shaped booth. If you just have the typical square or rectangular shaped booth with the banner across the front, you are going to look like every other trade booth out there. Make your trade booth stand out by turning it into an experience that mirrors the products you sell or your company's overall vibe.
For example, if you sell weddings supplies, set up your booth so that it looks like a wedding reception, complete with a bride and groom to draw people in. If you sell nature hiking supplies, turn your booth into your favorite hiking location. Try to create a feeling of a location or event that people will want to check out.
If the trade shows that you go to allow you to build more than one story booths, consider investing in a two-story both that will further tell your story. For example, with the wedding, the bottom could be set up to look like the ceremony location and the top like the reception. Or with the hiking, one part could look like your favorite hiking trail and the second upstairs could be designed to look like a campsite. Two story booths allow you to tell a larger story; make sure that your booth is telling a story.
#2 Make Your Booth Interactive
Many trade show participants get tired of walking around and feeling like everyone they encounter is just trying to sell them something. Even though that is the purpose of the show, it can still feel exhaustive after a while. Make your booth stand out by adding an interactive element to it that will take away from the routine of the trade show.
With the wedding example, you could have a cake taste testing contest, where participants pick which cake they think is the best. Or you can have them bet on if the bride and groom will stay together or you could have a booth where you teach people how to write with a calligraphy pen for the wedding invitations.
Provide games that relate to your business and will entice interest and natural conversation. Another way to be interactive is by teaching people who stop by a skill that they can use within your business's field. Both of these experiences will stand out at a trade show and create more of a personal connection with the participants.
Increase your business's sales and customer list at your next trade show by turning your booth into an experience to be enjoyed and not just a place to stop off at for a little information and a typical sales pitch.
For more information, contact a company like Double Decks, Inc.